How to Make Money on TikTok

Okay, let’s be real. You’ve probably spent hours scrolling through TikTok, mesmerized by the trends, the challenges, and the incredible talent. But what if you could actually earn money while doing it? It’s a legitimate possibility, and TikTok has evolved significantly in terms of monetization opportunities. It’s not a get-rich-quick scheme, but with dedication and the right strategy, you can definitely turn your TikTok passion into profit.

Let’s break down the main ways you can make money on TikTok as of July 2022.

1. TikTok Creator Fund (Limited Availability)

This was one of the first monetization options, and while it’s still around, it’s become significantly less accessible. TikTok pays creators based on video views and engagement. However, the payout rates are notoriously low, and eligibility criteria are stricter now. You need to meet specific requirements like a certain number of followers (typically 10,000), video views (100,000), and engagement rates. It's worth exploring if you meet the criteria, but don't rely on it as your primary income source.

2. Brand Partnerships & Sponsored Content

This is arguably the most lucrative way to make money on TikTok right now. Brands are desperate for creators to promote their products and services to TikTok’s massive audience.

How it works: Brands reach out to you (or you reach out to them!) for collaborations. This can involve creating dedicated videos showcasing their products, participating in brand campaigns, or simply mentioning a brand in your content.
Getting noticed: The key here is to build a strong niche and audience. Brands are more likely to approach creators who have a loyal following within a specific area – whether that's beauty, gaming, food, fitness, or anything else.
Platforms for connecting: Look into influencer marketing platforms like Upfluence, AspireIQ, or Grapevine to connect with brands. You can also directly pitch yourself to brands you admire.

3. Selling Your Own Products or Services

TikTok is a fantastic platform for launching your own small business!

TikTok Shop: TikTok is rolling out TikTok Shop, allowing creators to sell products directly within the app. This is still in beta for many regions, but it's an exciting development.
Promote your own creations: If you’re a creator of crafts, art, digital products, or even services (like coaching or consulting), TikTok is a powerful way to showcase and sell them. Use compelling videos and clear calls to action. Link to your online store or website in your bio.

4. Affiliate Marketing

Affiliate marketing involves promoting products of other companies and earning a commission on every sale generated through your unique referral link.

How it works: Join affiliate programs (like Amazon Associates) and share the links in your videos. Be transparent with your audience about using affiliate links.
Focus on recommendations: Provide genuine recommendations based on your experience and audience’s needs.

5. Live Gifts

TikTok Live allows viewers to send you virtual gifts during live streams. These gifts can then be converted into real money! This is particularly popular during engaging live sessions – gaming streams, Q&A's, or interactive content.

Important Note: Building a successful TikTok presence takes time and effort. Focus on creating high-quality, engaging content, building a loyal following, and experimenting with different monetization strategies. Don’t expect to become an overnight millionaire! Consistency and a genuine connection with your audience are key.